South KoreaCosmeticsOverview of the import market

In recent years, South Korean cosmetics have been increasingly popular in the Chinese market due to their innovative formulas and high cost - performance. According to the statistics of the Korea Trade Association, in 2022, the export value of South Korean cosmetics to China reached $2.56 billion, a year - on - year increase of 18.3%. However, with the intensification of market competition and the tightening of regulatory policies,Import agentthe business is facing new opportunities and challenges.

Product selection strategies and supply chain management

Key points of product selection

• Pay attention to the popular trends of K - beauty, such as essence, facial masks, sunscreen and other categories
• Give priority to products that have been filed with Chinas CFDA
• Evaluate the brands market awareness and channel resources

Supply Chain Management

Detailed Explanation of the Import Process

Trade termsCustoms inspection basis:

It is recommended to adopt the CIF (Cost, Insurance and Freight) clause to facilitate the control of transportation risks. For bulk purchases, FOB (Free on Board) can be considered to reduce logistics costs.

Key points of customs clearance

1. Prepare documents: Certificate of origin, Health certificate, Ingredient list, etc.
2. Product filing: Complete the non - special filing or special license registration in advance
3. Label review: Ensure that the Chinese label complies with GB 5296.3 standard
4. Tax calculation: The comprehensive tax rate for cosmetics is approximately 30 - 50%

4.2 Tariff calculation and preferential policies

Common risks

• Product quality risk: Strictly control the suppliers qualifications
• Policy and regulation risk: Keep up with the Regulations on the Supervision and Administration of Cosmetics in a timely manner
• Exchange rate fluctuation risk: Use financial instruments such as forward foreign exchange settlement and sales

Compliance key points

Pay special attention to the following aspects:

• Ensure that the product does not contain prohibited ingredients.
• Avoid using medical terms in advertising.
• Establish a complete traceability system.

Market promotion and channel construction

It is recommended to adopt a combination of online and offline methods:

• Online: Enter Tmall Global, JD Worldwide, etc.Cross-border e-commercePlatform
• Offline: Establish cooperation with CS channels and department store counters.
• New media: Conduct content marketing through platforms such as Xiaohongshu and Douyin.

Future trends and suggestions

With the implementation of new regulations and consumption upgrading, the following trends will emerge in the import cosmetics agency:

1. The filing process will be more standardized.
2. Requirements for efficacy claims will be more stringent.
3. The cross - border direct mail model will develop rapidly.

Suggestions for practitioners:

• Strengthen the study of regulations and establish a professional team.
• Optimize the supply chain and improve operational efficiency.
• Pay attention to brand building and create a differential competitive advantage.